Price comparators are an excellent channel to gain visibility and increase direct bookings on the web. We will advice you on the most appropriate strategy and if necessary we take care of implementing and optimizing your meta-searcher compaigns.
Revenue Management enables the hotel to create a competitive pricing strategy that will draw in customers and give the hotel an edge over its competitors. In fact, revenue management is so pervasive within certain industries that hotels failing to implement revenue management strategies are unable to continue competing effectively within the market place.
A rate parity strategy involves maintaining consistent rates of the hotel, across all online travel agents. The key benefit of this is that it provides transparency for guest, while it is also often a prerequisite of advertising rooms through online travel agents. The primary challenge of this is the fact that OTA's charge commission, and paying this while charging a low rate can eat into the revenue you would have earned through direct bookings.
Marketing Management seeks to show the company the full extent of its market segment and to introduce the hotel to new market segments that are available.
Hotels that usually focus on a certain market segment might need to expand their focus to continue growing in the industry. For instance, a hotel chain that focuses primarily on business travelers might realize that many of its chain locations are in destinations that have become popular family vacation spots. As a result, the hotel chain can begin advertising to family travelers and making any necessary adjustments in the chain locations, such as large breakfast offering or play areas for children or to encourage business from this market segment.
HOMS has been in the business of hotels from last 8 years and we have a team of highly experienced professionals managing your hotel.
Outsourcing your revenue management helps in saving your time and money as now you don't have to deal with entire team, you just have to convey your queries to one revenue manager who will take care of the rest.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.